Category Communication

Whatever happened to controversy, poking fun, being silly or even risky (ooh scary)? Communication has become jaded, measured A/B tested. You don’t get a second chance in face to face communications, you have to jump in and say what you think, live or die
Read More
As a nation we can find it hard to talk about money, at GAS we have practised at getting better. This article shines some light on how we go about pricing for the intangible service of GAS branding and communication design.
Read More
Have you ever thought really deeply why you love your favourite brand? Have you ever noticed your gut reaction? If you think back to a retail brand that you love, maybe a handbag, a nice shirt or trainer brand.
Read More
First Impressions Count Be Confident in your Marketing Communications Toolbox It takes only 7 seconds to make first impressions count, when you meet a person face to face, …
Read More
2017 What a whopper! (Explosive) We (Gail And Steve), launched GAS Brand Studio at the beginning of January 2017. We have known each other since 1999, when Steve was …
Read More
How Does Colour Impact Message? Using colour in your brand communication ‘It takes 90 seconds to form an opinion of a product’… and ‘62 – 90%’ of that judgement …
Read More