Category Design

Whatever happened to controversy, poking fun, being silly or even risky (ooh scary)? Communication has become jaded, measured A/B tested. You don’t get a second chance in face to face communications, you have to jump in and say what you think, live or die
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Steve loves food, put a plate of anything in front of him and it disappears. Gail was also nicknamed a trencher for her ability to clear a plate, she is also fascinated with the different eating habits of her family and others… more to be revealed.
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Print is so close to the finishing post, but it’s easy to get tripped at the last hurdle. There are a lot of decisions to be made when specifying print. It is relatively easy to order print through online printers, but do you know all the reasons behind some of the decisions you need to make?
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As a nation we can find it hard to talk about money, at GAS we have practised at getting better. This article shines some light on how we go about pricing for the intangible service of GAS branding and communication design.
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Have you ever thought really deeply why you love your favourite brand? Have you ever noticed your gut reaction? If you think back to a retail brand that you love, maybe a handbag, a nice shirt or trainer brand.
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First Impressions Count Be Confident in your Marketing Communications Toolbox It takes only 7 seconds to make first impressions count, when you meet a person face to face, …
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2017 What a whopper! (Explosive) We (Gail And Steve), launched GAS Brand Studio at the beginning of January 2017. We have known each other since 1999, when Steve was …
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How Does Colour Impact Message? Using colour in your brand communication ‘It takes 90 seconds to form an opinion of a product’… and ‘62 – 90%’ of that judgement …
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