Whatever happened to controversy, poking fun, being silly or even risky (ooh scary)? Communication has become jaded, measured A/B tested. You don’t get a second chance in face to face communications, you have to jump in and say what you think, live or die
Have you ever thought really deeply why you love your favourite brand?
Have you ever noticed your gut reaction?
If you think back to a retail brand that you love, maybe a handbag, a nice shirt or trainer brand.