Identity & Branding Design
Cookies Cookery School had been operating for 10 years offering a variety of skill and age workshops for cooking. The brief was to rebrand with a new more appropriate name in order to launch as a franchise business model.
Colours used were to connect to previous brand, but also to connect to warmth and comfort from food. Typefaces chosen are friendly, but not childish to appeal to young children, through to teenagers and adults. Literature introduces illustrations to support the activities without being too specific to individual workshops. Imagery chosen is fun and engaging, using a combination of stock photography and client’s own images.