CH Accountancy Website
Website Concept Design
Website User Experience Design
CH Accountancy & Bookkeeping are friendly, family focussed accountants. After working on various projects for Cheryl Price the founder, aimed at raising the profile and brand perception, GAS Studio was asked to simplify and refresh their website from a user perspective. Our approach was to focus on the benefits of working with CH Accountancy, many of which were not being communicated. They are our accountants, so we knew from the inside, the added value that Cheryl and her team give to their clients. (They are awesome!). The existing website had grown and been bolted onto, we approached the website user journey from fresh, keeping communication in smaller chunks, with more calls to action. (keeping it simple and easier to buy into).
Accountants with warmth and personality
To support Cheryl’s friendly and supportive approach to business, as part of our brand development we have created a series of icons. The friendly pigs have been used to represent different packages, as well as two new pigs introduced for the website, the accountant pig and approachable pig, to help share the values within CH Accountancy, a communication aspect that was introduced in the website. More abstract icons have been used to represent more tangible business services. (BTW Cheryl loves pink and the business is primarily aimed at Mums setting up businesses when returning to work).
A really key change with the website was to explain the annual customer journey for clients, what CH accountancy produce for them and what a client need to contribute to enable the process to happen. This was created for both limited companies and sole traders, explaining the different features available for each package.
Communicating beyond the website
We always encourage clients to think what happens after you have created a site. How do you get existing clients to talk about your website, share it and promote to new potential clients? These are a couple of follow up elements; the values graphic will be sent to existing and potential clients to help build the fanbase, and the launch post for social media has already created a buzz on the live date.
Take at other previous work carried out for CH Accountancy.