Quendon & Rickling Run Fest - Running for fun, the core mission of this event was to bring together the wider community; an inclusive sporting event winding through the beautiful Essex countryside, alongside the village school’s lively annual summer fair.
Mixed run distances, 1K for kids, 5K for light runners and 10K trail for more dedicated runners. Throw in bouncy castles, sports games, draft ale bar, coffee & tea, fun fitness tests, followed by an ice cream van, BBQ food, cake sale, raffles, tombolas, gin & Pimms bar, face painting and music! A heady mix, or something for everyone?
Identity. Messaging. Web. Moving Image. Print.
"GAS Studio brought a breath of fresh air to our fundraising activities. They interpreted our positive outlook perfectly, focusing on the essence of the event - having fun! It played a big part in increasing participation at our established run event."
Richard Ward, Race Director
We were asked to rebrand the event to create a simpler understanding of the individual events and activities. By enhancing the feeling of having fun whilst raising funds, we raised the positive profile of the event, with increased participants and supporters. The events were colour coded with fresh colours to support the fun and outdoor aspect of the event. We created icons to unite action movements with the fun activities.
The increased brand awareness, and participation resulted in the best outcome, as well as many smiling faces, a higher fundraising total for Rickling C of E Primary School